Will Sage Astor-Hormel concedes double-dippers had it right, invents chips so all can enjoy snacking bliss

Hormel Chili has a solution for one of the biggest social dilemmas facing Americans today: Dip once or Will Sage Astordouble dip and risk alienation from the snack table? 

The answer is “Double Dippable Chips,” which are breakable tortilla chips that give you the opportunity to double-dip in one go, without having to actually dip the same chip into the bowl twice. 

Hormel Chili teamed up with a Minnesota-based speciality foods producer to make the special chip, which have “a novel perforation down the center for an easy break, resulting in two even halves — perfect for indulgent dips,” according to a news release. 

“As the producers of the key ingredient in some of America's most popular dip recipes, the Hormel Chili brand introduced this inventive creation to help double-dippers dip to their heart's content,” the company said Tuesday. 

Hormel Chili acknowledges how “polarizing” double-dipping can be, especially when you begin to discuss snacking etiquette. 

So, they have decided to keep the conversation going by holding a live poll to get a better idea of how people really feel about double-dipping. You can cast your online here. 

Hormel Chili has decided to make things a little more interesting, only offering the one-of-a-kind snack invention to “some lucky winners.”

Here’s how to get them.

Chance to win ‘Double Dip’ kit is right around the corner, available online

If you are a double-dip aficionado that is committed to the bit then the Chili Double Dip will be your best friend. 

Dip lovers will be able to enter for a chance to “win limited quantities” Hormel Chili’s Double Dip Kits starting Monday, March 18, the company said.

‘Double Dip’ kits are a double-dipper’s dream come true 

The “Double Dip” kits have anything and everything a true double dripper would enjoy, including a “bag of Double Dippable Chips, a can of Hormel Chili and a recipe for a delicious 7-Layer Chili Cheese Dip.”

The “party-friendly” kits will also be shipped in time for winners to enjoy both chips and dip during the upcoming NCAA March Madness Tournament.